EXPRO HUB Has Become a Natural Part of the Customer Experience at NK

At NK’s footwear departments, EXPRO HUB has evolved from an add-on service into a natural part of the customer experience and sales process.

Customers can have their new shoes treated and protected in store, while NK enhances the customer experience and creates new opportunities for add-on sales.

Strong Progress. Measurable Results.

The results speak for themselves. EXPRO HUB treatments at comparable locations increased by 32% between April and August 2026, compared with the same period in 2025. 

More treatments mean more add-on sales and higher average transaction values, demonstrating how a relevant customer service can also deliver tangible business value.

From Installation to Everyday Sales Practice

Success takes more than installing an EXPRO HUB. NK has steadily developed an approach that makes the service a natural part of the customer interaction and shoe-buying journey. 

Store teams consistently introduce EXPRO HUB to customers, supported by clear targets and a shared commitment. Through ongoing visibility and in-store activation, the service has become embedded in the sales process rather than operating as a standalone offering. 

Premium Service That Drives Business Value

For NK, EXPRO HUB delivers on two fronts: a valuable service for customers and additional revenue opportunities for the business. 

Customers can have their new shoes protected as part of their purchase and leave the store ready to wear them. At the same time, more EXPRO HUB treatments generate add-on sales and contribute to higher average transaction values. 

EXPRO HUB is therefore more than an add-on sales opportunity. It has become part of the premium shopping experience NK aims to deliver.

Consistency Makes the Difference

The progress reflects several factors working together: clear targets, engaged store teams, proactive selling, sustained focus and close collaboration between NK and Brunngård. 

Together, NK and Brunngård have refined this approach over time. When store teams consistently offer EXPRO HUB to customers, they create more opportunities for add-on sales and long-term business value.