EXPRO expands footwear protection across the Nordics with XXL

Leading sports retailer XXL is expanding its footwear protection offering across the Nordics, rolling out EXPRO HUB to 86 stores and e-commerce across Sweden, Norway, and Finland. The rollout covers 138 units and marks a significant step in XXL’s continued investment in product care. 

The decision reflects a clear shift toward solutions that combine high performance with strong sustainability credentials. EXPRO HUB’s water-based formulation, where all ingredients are certified according to OEKO-TEX® ECO PASSPORT, enables XXL to meet growing expectations from both customers and the market—without compromising effectiveness or experience. 

The rollout strengthens XXL’s product care offering while making it easier for customers to protect their footwear from the start, both in-store and online. 

About XXL 
XXL is one of the leading sports retailers in the Nordic region, offering a wide assortment of equipment, apparel, and footwear. With stores and e-commerce across Sweden, Norway, and Finland, XXL focuses on delivering value, quality, and a strong customer experience.